Aj (Hindi Daily)
Harinder Singh Sahni, Business Head/Branch Head, Aj (Hindi Daily), Lucknow
One of the most prominent Hindi news dailies,

Aj (Hindi Daily)
Harinder Singh Sahni, Business Head/Branch Head, Aj (Hindi Daily), Lucknow
One of the most prominent Hindi news dailies, Aj does not need any introduction. The paper was started by freedom fighter Shiv Prasad Gupta in Varanasi in 1920. With a claimed circulation of 149,339, the newspaper has grown into a multi-edition brand published simultaneously from 12 cities across four states of Bihar, Uttar Pradesh, Uttarakhand and Jharkhand. Once very popular among readers for both journalistic candour and literary flavour, the daily, however, is no longer a citadel of those ideals that its founder started it with almost 100 years ago, as a look at the interview that Sharma had with Harinder Singh Sahni, Lucknow branch head of the paper, reveals.
News is simply a business for Sahni, only a means to riches, and he will do whatever it takes to earn those riches. So, when Sharma clearly tells him what his objective is, Sahni comes straight to settling business terms under which he is supposed to run the pro-Hindutva ad campaign in his daily, although initially he says: ''Nahi nahi main eek point bola kee I go through main jaoonga jo bhi aap mujhe content dijiye subject dijiye jo bhi banayenge uska body language hoga jo bhi uska ek matter hoga I go through I possible check the aisa toh nahi ki uska jo idea hai (No, no. I told you a point that I will go through the content you will provide me. Whatever its subject is, it will carry a body language, whatever its subject matter is I [will] go through if possible [to] check what its idea is .... )''